Long form writing is dead, right?

When looking at the way technology progresses we can only conclude that blogs are dead. They’ve been replaced but Twitter and the captions underneath Instagram posts. It’s probably true that the focus has shifted from blogs in the early 2010s to the short form in the 2020s. However, I this site and the channel it’s attached to don’t live at the peak of the curve. We’re a bit slower, this is where we take a breath and smell roses. Those roses will smell like freshly baked bread.

This might sound pompous but in a way, long form online writing is the equivalent of slow food. If Twitter is your quick snack before hopping on the train, a blog is a nice meal, for which you take the time and sit down. So for as long as we’re cooking we’ll be writing here.

Here you will put the stories of how we’re coming along with new videos, experiments with food we’ve done and just general updates. I hope you’re hungry.